AdMob has sent a newsletter to its publishers today, confirming Google buyout which took place on 27th May and asking publishers to sign a revised Terms of Service to enable transfer of the account to Google. The transfer to Google accounts is due to take place on 7th July.

AdMob is an ad service with a SDK for iPhone and Android developers, enabling them to show ads in their apps. In my experience, the payouts have fallen quite a lot over the last few months – I wonder if it is because there are too many publishers for not enough ads?

Anyway, as Google AdSense for mobile apps is only available within the USA and Canada at the moment, I am curious as to the effect of Google on AdMob ads inventory – hopefully, more advertisers will flock to the network and payouts will go up again