Cogitas Blog:
Google Android,
Common Lisp,
programming
and web design.

AdMob announces accounts will be transferred to Google

Filed under: random — Tags: , , , , — June 24, 2010

AdMob has sent a newsletter to its publishers today, confirming Google buyout which took place on 27th May and asking publishers to sign a revised Terms of Service to enable transfer of the account to Google. The transfer to Google accounts is due to take place on 7th July.

AdMob is an ad service with a SDK for iPhone and Android developers, enabling them to show ads in their apps. In my experience, the payouts have fallen quite a lot over the last few months – I wonder if it is because there are too many publishers for not enough ads?

Anyway, as Google AdSense for mobile apps is only available within the USA and Canada at the moment, I am curious as to the effect of Google on AdMob ads inventory – hopefully, more advertisers will flock to the network and payouts will go up again ;-)

Android vs iPhone – Android wins the web traffic battle in the USA in March 2010 (according to AdMob metrics report)

Filed under: google android — Tags: , , — April 28, 2010

AdMob is an ad network for web internet and mobile phone applications and they publish a metrics report every month. Until March, the #1 operating system for smartphones in the USA was the iPhone but in March 2010, Android took over, with a few percents lead.

You can find the report here and the actual graph is on page 9 of the report. The figures are based on ad requests – that is, every time someone goes to a mobile web page or app that displays an AdMob ad, AdMob adds one to the counter. AdMob is one of the biggest provider of ads for the mobile market so this gives a good snapshot of the current market.

The iPhone still has the lead on the international market but Android is slowing eating away at its share of the market.

Of course, as an Android developer, I am very pleased :-)